Have you ever wondered why the lion is the king of the beasts? Think about it... the lion isn't the biggest animal. The elephant is. The lion isn't the fastest animal because the cheetah is. Nor is it the tallest or smartest. So if the lion isn’t the biggest, fastest, the tallest or smartest of all the animals, what makes it the King of all the beasts?

Its Mentality!

Think about it... a lion doesn't have to tell you it's a lion. It knows it's the King! Whenever the lion steps on the scene all the animals recognize its authority and "bow down" out of respect and fear. Afterall they don't want to be its next meal.

Its Courage!

The lion may not be the biggest or strongest animal but it stands its ground. The lion has no fear whether it's facing one or more of its enemies.

Its Leadership!

It has been said, "If you want to be a lion, you must train with lions." In a world full of sheep be a Lion!

From the weight room to the boardroom the Lion Tribe is a community made up of individuals with the heart, mind and attitude of a lion. Our products display that lion within and are a reminder to you and others who is the King or Queen!